Dragons’ Den is in its fourth series and we are continuing to offer budding entrepreneurs from across the country the chance to make their business dreams come true.

The rules are simple. The entrepreneurs can ask for any amount of investment in return for equity in their business. However, they must get at least the amount they ask for or they will walk away with nothing. The Dragons are prepared to listen to a pitch for any kind of business but they must be convinced that the business will make money.

As demonstrated by the investments in the last three series, there are key areas that make an entrepreneur viable for Dragons’ Den. Ideas, businesses and products that meet some or all of the following criteria stand a really good chance of securing the Dragons’ interest:

The Unique Selling Point: A product that serves a need like nothing else.
Scalability: Something that can be upscaled to make real money.
Route to Market: The clear way the product can be sold and marketed.
Mutually Beneficial Arrangement: Just what will the Dragons get out of it?
Exit Strategy: A plan of how the entrepreneur/Dragon will exit and make money.

The BBC are currently searching for Britain’s best new entrepreneurs and will be auditioning throughout the coming months. We want to hear from anyone who thinks they’ve got what it takes to enter the Dragons’ Den.

If you would like an application form please send an e-mail to dragonsden@bbc.co.uk telephone 09011 110825 (calls cost 25p) or visit www.bbc.co.uk/dragonsden.

Why not give it a go!